Spring Tradeshow season is upon us! About 50% of the largest 200 shows in the USA take place in just 3 cities: Las Vegas, Chicago, and Orlando. And we were in 2 of those 3 cities. In the last 2 weeks, Holloway has exhibited at 3 tradeshows, ASI Orlando, the PPAI show in Las Vegas and the Imprinted Sportswear Show in Long Beach.
From an attendee standpoint, The #1 reason for attending (not exhibiting) trade shows is to see new products. 92% of trade show attendees say they are looking for new products. It has been the number one reason to attend for 25 years! So trade shows are a great place to introduce or feature your newest products.
Our team divided and conquered the shows and came back with great feedback and new ideas. For us, tradeshows are a great way to connect with our customers and hear about the great work they are doing in their communities. We are always excited to hear about the teams and clubs they service.
Did you happen to visit us at one of these shows? How should we improve for next year? We would love your feedback.