Customers love to hear about these latest trends. But they’re more excited to see how products meet their needs.
This season you’ll see increasing preferences for Outerwear featuring versatility and innovative fabrics.
Why do customers value versatility? It’s all about getting more performance and use across a range of environments and activities. As a result, customers look for versatile Outerwear features such as weather protection, zero noise, warmth and 4-way stretch technology.
Market preferences for innovative fabric technology continue into 2013 with lightweight, waterproof, breathable fabrics. This trend creates the perfect opportunity to sell Holloway’s new Circulate Jacket with Storm-Bloc™ fabric. Bonded to a breathable inner backing, its waterproof/windproof surface provides extreme weather protection while maintaining your body temperature.
Holloway’s new Stealth-Tec™ Stability Jacket features all he key versatility qualities and more. This substantial insulated jacket sheds rain and retains warmth without making a noise. It also provides four way stretch on the pockets and an inner storm collar cuff for unrestricted movement with no irritation.
Another Outerwear trend driven by versatility and innovative fabrics is the emergence of low bulk fabrics for a streamlined fit. Customers in all climates value a high warmth, low bulk ratio, which is achieved with insulated layers and the technical bonding of multiple fabrics. Holloway brings it to market in our Vortex Jacket with 3L™ bonded technology.The Vortex features a stretch woven outer surface, windproof/waterproof membrane center and a soft microfleece backing for a streamlined silhouette. The Vortex is available in both adult and ladies’ sizing making it an ideal piece for co-ed groups.
People expect high performance fabrics to have a certain style. Holloway meets the expectations with garment details such as metallic zippers, reflective logos and trims. The new Charger Jacket features an exposed metal zipper for an updated look with our proven Micro-Cord™ fabric. Lined with a comfortable Omni-Sof™ microfleece fabric, this jacket provides high warmth and great styling.