Ladies are doing work! According to the womensportsfoundation.org, female high school sport participation has risen 990% since the inception of Title IX in 1972.. From famous female athletes known by their first names (like Venus, Serena & Danika) to those lesser known (like this gal, Jen Welter who is playing in the mens pro football league) ladies are playing a major role in the landscape of team sports.
With the increase in participation it is important to pay attention to the female athlete. Female athletes have different apparel needs than their male counterparts. They are tuned in to fit, style, and fabric and are often not as brand conscious as males. Female athletes are doing work and it is time to give them the attention they deserve.